ACCESSORIES

This division has identified markets that it has strategically penetrated over many years.

The accessories product range (under the labels of Midas Style and Auto Gear) offered to customers acts both as a major feet-in-store promotional activity and an income generator. The Midas Style products are exclusively available to the franchise base, whereas the Autogear brand is available to all customers in the aftermarket. The division offers the motoring public a complete range of accessories across the full spectrum and is up-to-date with global accessory offerings.

The Midas Motor Parts Centre franchise invests substantial sums in regular brochures throughout Southern Africa and this promotional activity generates motorist pull into the franchisees shops. The accessories product range is the key interest builder, thus securing demand for other local service product from the franchisees.

 
 
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